Mumbai, India

Hitchki does a Fantastic Four with the launch of its new outlet in R City

One of Mumbai’s foremost themed resto-bar Hitchki has expanded its footprint in the city. The brand has launched its fourth outlet at R City Mall, Ghatkopar recently, after captivating food fanatics in BKC, Powai and Thane. With its signature nostalgia evoking factor, the outlet encapsulates a grandiose experience eliciting a lovely Hanging Garden theme with aesthetically designed interiors that serves as the neighborhood haven to unwind, re-unite and catch up on scrumptious dining experience for both the millenials and the mature. Just as interesting as it sounds, the brand has also refreshed its menu with scrumptious meals and drinks that is inspired by legendary Bollywood cult movies and characters along with influences from childhood favorites of the 80s and 90s.

With elements that will truly strike a chord with each one who is still a ‘child at heart’, it will transcend patrons back to the good ol’ days of having All Iz Bhel and Missile Pav at their nearby thela; Prime Master Gogo, Yunki Ye Corn Ball, Roadside Romeo, Mere Tandoori Momo Aayengey, Skewer Ke Bachchon and Sholay Bhature will pep up that ‘Bollywood’ gene, and for all the sweet tooth’s out there, Chocolate Lava Kulfi and Hazelnut Crème Bru Le Le would be the ultimate paradise they have always fascinated about.

Put together by a panel of culinary experts, it offers an amalgamation of specially curated drinks and dishes to appease to one’s veritable range of preferences and moods. With Bollywood glaring out of everything brought onto the table, Bollywood buffs will be amused to pick from names like Hum Saath Saath Hai, Gassi Toh Phasee, Bas kar pagle rulayega kya, Aamrish Puri and Zhingat Tacos among others. From Hitchki (nostalgia) triggering infusions like Aam Papad, Chyawanprash and Gummy Bear in heady concoctions to other comfort foods like Cheeselings, Chakli, Papad and Monaco with Cheese and Pineapple in mains and appetizers, this one is sure to transverse one back in time to the ‘days of joy’.

For all Bollywood enthusiasts, Hitchki hosts the ultimate Bollywood Night every Friday. Think lights, think props, think the best of Bollywood through the years…all this and much more! The Bollywood nights are insanely groovy and ‘dhamakedaar’. With the DJ belting out some all time favorites, classics and season’s hottest chartbusters, this is the best way to ring in the weekend.

Commenting on the new outlet, Mr. Arjun Raj Kher, Brand Head – Hitchki, said, “Hitchki has received an overwhelming response since its inception last year. We are constantly working towards providing an unpredictable and unimaginable experience to our patrons through our offerings. Today, Hitchki provides the much needed sentiment to help us rewind and re-live an era we miss, the days that we’d crave for even today, through the medium of food & drinks. The new outletat R City bears the same value and has some even more interesting elements. We wish to spur the Hitchki Tadka all across the city and have just begun. We are certain that the new outlet will be loved by all.”(Excerpt from a release)